Great working relationships with Australia’s biggest film production companies - Scoundrel, The Sweetshop, Rabbit, Finch, Goodoil, Revolver, as well as photography production companies - Pool Collective, Photoplay, Loveridge and post production companies - Arc Edit, The Editors, Massive Music, Rumble & Cream Studios.

TBWA\Media Arts Lab, Sydney
Production & BA Lead Oct 2024 - Present

  • Produced Apple’s latest film for Apple Watch, the most successful real stories Apple Watch campaign to date.

  • Business Affairs director in Australia & New Zealand, managing legal, talent, licensing and external partnerships across both origination and localisation campaigns for Apple.

  • Manage two direct reports in Business Affairs & Production, providing creative & legal guidance and career development support while managing their daily responsibilities and performance goals.

  • Mentor to the junior Account Management team, helping them to understand the production process, giving guidance on how to manage difficult client conversations and fostering relationships with Apple’s overseas localisation producers.


The Monkeys, Sydney
Senior Integrated Producer Dec 2021 - Oct 2024
Integrated Producer July 2018 - Dec 2021

  • Produced TV campaigns for nearly every client in the agency - Telstra, Tab, MLA, Berlei, NRMA Insurance, Amazon, CGU, DoorDash, Ikea, Mood Tea, Canadian Club.

  • Produced two instalments of the ‘Over Beer?’ campaign for Canadian Club resulting in the Global Grand Effie for effectiveness in advertising.

  • Financially responsible for productions with budgets of up to $2.5 million. 

  • Won the 2022 Google Skippies competition with a team of three other Monkeys to create the most memorable Youtube Connected TV ad for Aussie start up and delivery service MILKRUN with a budget of only $5k.

  • Produced Amazon’s 2023 Christmas OOH campaign with over 200 deliverables including multiple station takeovers and tram and train wraps.

  • Mentored the team’s production coordinator and tutored during large scale campaigns.

  • Fountain of knowledge for all things Monkey finance and IT. Helper of all, no problem too small.

Account Director May 2017 - July 2018

  • Led the strategic re-brand of all Telstra’s visual and photography assets. Managed the production of an eight day shoot with Paul Blackmore and retouching of over 150 images culminating in a launch across all Telstra owned channels.

  • Launched the iPhone X at Telstra in partnership with Apple across TV, OOH and digital channels - an Australian first for the brand to work solely with one network provider to promote a device.

  • Managed three junior members of the account team and was responsible for their development and training.

McCann, Sydney
Account Director (Freelance) Feb 2017 - May 2017

  • Client lead for Uncle Tobys Oats, looking after the Easter brand campaign across multiple channels.

VCCP, Sydney
Account Director (Freelance) Sept 2016 - Feb 2017

  • Led the highly successful re-design of key brand press and high impact digital placements for hipages; Australia’s #1 app to hire tradies - including a 4 page wrap of The Daily Telegraph and full takeover on news.com.au, resulting in the brand’s biggest trading day ever.

  • Managed the creative development, presentation and production of hipages first ever TV advert, forging strong relationships with media agency and publishers to ensure timely approval and delivery.

  • Led the creation of content for ING Direct's Dreamstarter programme - a community initiative to get projects for social good off the ground. Managed the production of online video, social content and customer eDMs.

Lucky Generals, London
Senior Account Manager Sept 2014 - March 2016

  • Client lead for Amazon in the UK and Germany. Produced 11 TVCs, notably managing Amazon’s most successful TV campaign to date (sales-wise) for the Fire TV Stick featuring the infamous Jeremy Clarkson.

  • Day to day contact for all Amazon clients including the Director of Advertising for Europe. Responsible for the writing, negotiation and approval of all project fees, both agency and production.

  • Produced and managed large-scale campaigns for Kindle, Amazon Fire & Fire TV across print, outdoor and digital. Co-ordinated internal teams from briefing to supply; through strategy, creative, design and delivery.

  • Successfully pitched to bring the Unilever business into the agency and then consequently worked on the strategic re-branding of Pot Noodle, culminating in the release of the hugely popular ‘You Can Make it’ Ring-lad commercial; directed by Nick Ball at Blink.

  • Co-ordinated the live PR appearance of our Pot Noodle ring-lad during the Antony Joshua boxing fight at the 02 arena in London, as well as the production and subsequent release of the music video for the song (‘Winner’) featured in the Pot Noodle commercial; working alongside major US record label Ultra Music.

  • Developed the agency intern scheme, hiring and training candidates within client services and planning.

  • Managed the OOH campaign for the European launch of the new Nike Free trainers. Responsible for the design, trans-creation, approval and delivery of all artwork across UK, DE, ES, FR, IT and SE.


Karmarama, London
Account Manager Oct 2013 - Sept 2014
Account Executive July 2012 - Oct 2013